Alexa.com is a subsidiary of Amazon.com. It is a website which provides information on traffic levels for websites. The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. Alexa toolbar is an application developed by Alexa Internet. Its primary use is to measure website statistics. This toolbar collects as well as gives some valuable information. Once you install it, the Alexa toolbar monitors all your surfing and collects information about what domains you visit. They use this data to rank web sites. The traffic rank they assign to websites is based on 3 months of aggregated historical traffic data from millions of other users and is a combined measure of page views and users. Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.
1 Response to More about alexa toolbar
Earlier there was a lot of debate on the usability and credibility of Alexa, the Search Engine, and the web information company. There were serious speculations that amidst cut throat competition from other search engines like Google, MSN, and Yahoo, Alexa stood a very minor chance in staying afloat in the rough waters. However, as far as analytics and rankings are concerned, Alexa is thought to be a trusted and reliable term by millions of users. The Alexa toolbar is easy to download and use. The extremely user friendly and helpful features of Alexa has also made it a favorite among the webmasters along with Google. So much so that today world famous press materials like Wired, Forbes, and Wall Street Journal are also publishing articles about Alexa. No wonders therefore, today Alexa is a known name in the internet arena.
Something to say?